Health Communication and the Diabetes Narratives of Key Social Media Influencers in the UK
Introduction to the research
Hi, everyone. I'm Zhaozhang Sun, a PhD student at King's College London, UK. I’m now carrying out my PhD research to explore health(diabetes) communication strategies that may be beneficial for people’s health-related knowledge, attitudes, confidence and behaviours.
I want to invite three types of participants to contribute to my study, 1) social media users who are interested in diabetes-related/ health-related information, 2) social media influencers who create and share diabetes-related information, and 3) professionals at diabetes-related and healthcare-related organisations in the UK. Your views and perspectives will be collected via online interviews (influencers and professionals) and online questionnaires (users) to understand the role social media influencers/professionals play in communicating health and its effect on influencing people's health-related knowledge, attitudes, and behaviours, and further, provide ideas and suggestions for health stakeholders to promote health communication.
There are no right or wrong answers to this – I am keen to gain a wide variety of opinions. Before you decide whether or not you would like to participate in this study, I will provide you with clear and adequate information on this study to enable you to make a fully informed choice.
I really value your participation in this research and your willingness to share your experience and views.
Stay safe and I wish you a healthy and happy life.